Dealer software

Fixed ops analytics for dealer service departments: labor and parts pricing, warranty rate filing, targeted service marketing and coaching.

• Service communication and MPI
• Aftersales marketing
• +1

Credit applications, soft and hard pulls, identity verification and lender-matched deal structuring for dealers online and in store.

• Credit and lending platforms
• Desking
• +1

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

AI agents for dealer service and sales that answer calls, book appointments, re-engage leads and track CSI, with a built-in service CRM.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +1

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Automotive digital marketing company running conquest, remarketing, streaming video and fixed ops campaigns for OEM dealers.

• Digital advertising
• Audience data
• +1

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports, fixed ops analytics for warranty labor rates, and AI decision tools for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Hiring platform for dealerships: job posting and career sites, texting and prescreens, background checks, offers and onboarding.

• Recruiting and HR

Hiring software for dealers: job posting to 100+ boards, applicant tracking, pre-hire assessments, video interviews and text recruiting.

• Recruiting and HR

Solera's cloud DMS for independent and buy here pay here dealers, covering inventory, desking, BHPH servicing, collections, accounting and forms.

• DMS
• Credit and lending platforms
• +1

AI platform for dealers covering sales, chat, voice, service and marketing agents plus 360 walkarounds and VDP merchandising.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +2

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

Credit reports, mobile prequalification, fraud and ID checks, payments and credit compliance tools for dealers.

• Credit and lending platforms
• Desking
• +1

Mobile QR-code soft-pull prequalification and ID verification for dealers, with shopper data and lead-source tracking.

• Credit and lending platforms
• Lifecycle and equity mining
• +1

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

AI call tracking and conversation intelligence for automotive sales and service calls, with AI voice and SMS agents and revenue attribution.

• Call tracking
• Voice, BDC and sales agents
• +1

Digital vehicle packets with OEM window stickers and build sheets by VIN, shopper engagement tracking, recon workflow and VIN-level ads.

• Window stickers
• Inventory ads
• +2