Dealer software

Fixed ops analytics for dealer service departments: labor and parts pricing, warranty rate filing, targeted service marketing and coaching.

• Service communication and MPI
• Aftersales marketing
• +1

Credit applications, soft and hard pulls, identity verification and lender-matched deal structuring for dealers online and in store.

• Credit and lending platforms
• Desking
• +1

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports, fixed ops analytics for warranty labor rates, and AI decision tools for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Solera's cloud DMS for independent and buy here pay here dealers, covering inventory, desking, BHPH servicing, collections, accounting and forms.

• DMS
• Credit and lending platforms
• +1

Credit reports, mobile prequalification, fraud and ID checks, payments and credit compliance tools for dealers.

• Credit and lending platforms
• Desking
• +1

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

AI call tracking and conversation intelligence for automotive sales and service calls, with AI voice and SMS agents and revenue attribution.

• Call tracking
• Voice, BDC and sales agents
• +1

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Tests whether dealership leads, calls and emails get through and how staff follow up, flagging broken forms and spam-labeled numbers.

• Attribution and analytics
• Call tracking

Cloud enterprise DMS for franchised dealers and groups, with centralized accounting, shared inventory, open SQL data and eSigning.

• DMS
• Accounting

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Cloud dealer management for independent and BHPH dealers: inventory, deal calculation and forms, websites and listing feeds. From $99 a month.

• DMS
• Website platforms
• +2

Call tracking and AI conversation analytics for dealers and OEMs, scoring sales and service calls and alerting on missed opportunities.

• Call tracking
• Chat and messaging
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Automotive data company that owns Polk, CARFAX, automotiveMastermind and Market Scan, supplying audience, pricing and market data.

• Audience data
• Attribution and analytics
• +1