Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Dealer customer data platform that resolves DMS, CRM and website records into households and runs email, SMS and direct mail campaigns.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Force Marketing's customer data platform for dealer groups, scoring buying propensity and tying sales and service ad spend to results.

• CDP and data platforms
• Digital advertising
• +1

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Cars Commerce car-shopping marketplace where dealers buy tiered listing packages with reviews, prequalification and placement upgrades.

• Marketplaces
• Reviews and social

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Automotive digital marketing agency for dealers running conquest email, paid search, OTT video, SEO and listings on a proprietary CDP.

• Digital advertising
• CDP and data platforms

Dealer marketing and engagement platform covering inventory ads, AI lead response, hybrid AI and live chat, reviews and equity mining.

• Digital advertising
• Lifecycle and equity mining
• +2

Cars Commerce dealer review site with verified sales and service reviews, employee profiles and paid review-request tools.

• Reviews and social

DMS data management for dealers to approve, control and monitor what data third-party vendors receive; free for dealers, paid by vendors.

• CDP and data platforms

Website and digital marketing agency for franchise and independent dealers, with paid search, social, SEO, listings and reputation services.

• Website platforms
• Digital advertising
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Content platform for dealerships that produces SEO and AI-search-ready articles, model pages, comparisons and social posts.

• AI search visibility
• Reviews and social

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

Texting, web chat, AI voice, reviews and text-to-pay platform for dealerships, with DMS and CRM integrations.

• Chat and messaging
• Voice, BDC and sales agents
• +1

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1