Dealer software

AutoAlert campaign tool for targeted dealership email, digital mailer and direct mail marketing built from mined customer data.

• Direct mail
• Lifecycle and equity mining

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• CDP and data platforms
• Attribution and analytics

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

AutoAlert in-market shopper identification that flags dealer customers showing up at competing dealerships.

• Audience data
• Lifecycle and equity mining

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Automated auto insurance quoting from VehicleLyfe that presents dealership customers with insurance quotes during ownership and purchase.

• F&I menu and products
• Lifecycle and equity mining

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

AI sales agent for dealers that follows up on and nurtures sales leads by text and email until they are ready for a salesperson.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +2

Aftersales customer experience platform for OEMs and dealers that unifies data for predictive service marketing.

• Aftersales marketing
• CDP and data platforms

Direct marketing firm running hand-addressed mail, data hygiene, PURL and email campaigns for dealer sales and service events.

• Direct mail
• Lifecycle and equity mining
• +1

Shopper rewards program for dealer websites that recognizes customers at each step of the buying journey to capture leads.

• Lifecycle and equity mining

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Dealer data hygiene and predictive analytics that cleans and verifies records and scores the most profitable marketing targets.

• Audience data
• CDP and data platforms

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

APIs and bulk feeds delivering VIN-level inventory, listing history, pricing and market data from US dealer and marketplace listings.

• Valuation data
• Audience data
• +1

Fixed ops marketing for dealer service departments that uses DMS and market data for direct mail, email, text and recall outreach.

• Direct mail
• Lifecycle and equity mining
• +1

Predictive sales and marketing platform scoring customers' likelihood to buy, with AI messaging, direct mail and recall outreach for dealers.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Conquest One retargeting platform that builds audiences from first-party website pixel data, captures active shoppers and cleans dealer CRM data.

• Digital advertising
• CDP and data platforms
• +1